Now Buy High Quality Music in a Click - YouTube

Now you can check out and buy music just like you shop for your clothes and accessories online. Yes. YouTube presents you with ‘Click to Buy’ option. So next time you watch a video you love all you need to do to make it your forever is simply Click on the ‘Click to Buy’ option. This brilliant feature was launched last year, in UK and US.

This latest addition not only helps the users to watch and store high quality videos but also helps their partners like iTunes, Amazon, EA, and EMI to scale their business to greater heights. Another advanced benefit in addition to all this is its contribution towards one of the most urgent tribulations in today’s industry - Piracy.

Know what is ‘Click to Buy’

You Tube now offer a ‘Click to Buy’ option below their videos; this program began initially in US and UK. It has been a great success model and is now being expanded beyond UK and US to Spain, Netherlands and Germany. This option enables users who like a video or song to purchase it. This way it’s a win-win for users, partners of You Tube, and industry at large; as users get the favorite video in high quality and partners get better business while the industry can slowly yet certainly get rid of the devil called Piracy.

Piracy – The Devil Within

Piracy has been since long eating up the industry from within. It is like cancer which is continuously spreading, and if not curbed will destroy the creativity and innovation of any industry may it be music or movies or any other form of art and literature. Every year piracy accounts for a loss of $12.5 billion in the music industry alone, with music being the least pirated items on the web. 71, 060 jobs are lost in USA every year due to online piracy. It results in a slash of $2.7 billion in worker’s earnings every year. Online piracy accounts for a whopping 95% of illegal music download which results in loses of billions. China (91%), Colombia (90%), Russia (80%), Malaysia (75%) and India (60%) are the top 5 countries where online piracy is massive.

The Bigger Picture

What is more important to understand is the bigger picture this small addition has brought out. It is well known that when you watch a video mostly music, trailers, tutorials etc you opt to see a video of high quality. You then later download an inferior quality video to store. This option of enabling users to buy a video they liked instantly will encourage users to buy the high quality video. This has a two way advantage, one the video downloaded is downloaded legally and second once users are encouraged and accustomed to high quality feeds they piracy industry will eventually cease to exist.

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